Our Journey

Hi, I’m Nicolette.


An entrepreneur and creator at heart, I was born out West and raised in the South. My mother was a talented artist, and my father a scientist. Product development is in my bones, and a joyful blend of both sides of my brain; creative and practical worlds in harmony. Like many of you, I appreciate and enjoy the finer things in life, though I learned early on that shiny branding and premium prices are generally more perception than reality. Most of the time good marketing doesn’t actually

reflect how well something is made or how beneficial the ingredients are for you or the planet. When was the last time you looked at a product and wondered about the integrity behind the persons making it and what impact it may have on other humans and the world around us?

My sincerest goal is to share my experience of holistic living in order to help others live happier and healthier. Every aspect of our business is curated and intentional. Potent and pure botanicals, including Cannabis, are clean medicine. It’s important for you to know that I developed these products originally  to manage chronic pain from growing up as a competitive athlete, later combined with nerve damage from the Zika Virus that I contracted traveling abroad. I continue to use them daily because they have been a game changer in my life, and I hope to pass that along to you now. My foundation of knowledge is rooted in over 12 years of independent practice in natural health and clean beauty, with 8 years in cannabis wellness. I'm most passionate about empowering others to live authentically, and I advocate strongly for conscious consumption, breaking the stigma around the usage of plant medicine, and widespread legal reform around plant medicine.

In 2005, I turned down attending the Fashion Institute of Design & Merchandising in Los Angeles to pursue a degree in Business, but my wildest dream of building a meaningful lifestyle brand remained. After 5 years in the corporate world, I resigned in 2014, sold most of my belongings, and moved to beautiful Asheville, NC, with nothing but a few suitcases and whole new perspective.

My dear husband, Adam, and I reside peacefully in the mountains with our 3 fur kids. He’s the Yin to my Yang and behind half of the product making and daily operations. Having worked in cannabis cultivation and more extensively in Asheville’s famous craft beer industry, Adam is well versed in small-batch production and has done it all from growing botanicals to formulating and brewing bespoke beverages, bulk bottling, packaging, and distribution.

Self-care is healthcare. We’re committed to whole body wellness, and healing is a dedicated process. It’s worth it. You’re worth it. 


Our mission and vision is dedicated to my beloved mother, Sandy, who passed away from cancer in December 2019. 

In gratitude,

Nicolette, Founder & Formulator