top of page

Our Journey

Hi, I’m Nicolette.


A creator, entrepreneur, and leader by nature, I was born out west and raised in the south. My mother was a gifted and published textile artist, and my father an applications scientist that worked for the EPA. Product development is in my bones, and a joyful blend of both sides of my brain; creative and practical worlds in harmony. Like many of you, I appreciate and enjoy the finer things in life, though, I learned at an early age that shiny overpaid marketing tactics and high prices don’t usually reflect superior quality, or how beneficial and sustainable these goods are for the people involved and the world around us. 


My sincerest goal is to share my knowledge and experiences in holistic living to help others live wealthier lives. My passion is rooted in over 15 years of independent application in sustainable lifestyle practices, naturopahty, clean beauty, and overall whole body plant wellness. I created my first cosmetic formulation in 2006 for a marketing project in business school at Meredith College. Less than 2 years later, the active ingredient I utilized in my lash growing mascara began leading the emerging market of the same popular lash and brow growth formulas that we see on shelves today. Perhaps, I got lucky in my forecast of an innovative product, but formulating quickly became a self-taught hobby like many chefs and craft beer brewers. I have formulated vegetarian and vegan recipes and spa products for luxury lodging, commercial and home cleaning products, and a wide range of organic personal and beauty care products. I focus on ingredient purity, ethical sourcing, earth friendly packaging, and product efficacy. 


We pride ourselves on being able to provide significantly more value from a dose-to-price ratio over our competitors by mindfully formulating and batching all products in our cGMP best practices mico-lab in full compliance with state and federal law and our COA's are available upon request. Most companies white-label or pay big money for a chemist to formulate for them and a manufacturing facility to produce it. We avoid those costs, allowing us to stay closest to our operations and prioritize the changing wants and needs of our customers. 

Over the past 4 years, I have become an active and well established cannabis and hemp policy analyst and advisor to NC Legislators and the general public, and I will continue to work with industry stakeholders, lawmakers, experts, organizations, and the media to create awareness around and advocate for the most equitable and sustainable plant policies.

I empower you to heal without the high. Self-care is healthcare. We’re committed to whole body healing. It’s worth it. You’re worth it.

Our mission and vision is dedicated to my beloved mother, who passed away from cancer in December 2019. Without her, starting this business would not have been possible. Here's to you, Momma; my very best friend always, and everyday inspiration. 

In service,

Nicolette, Founder & Formulator

bottom of page